What works for video on LinkedIn
LinkedIn users want to learn something they can apply at work. The best-fitting videos answer a specific industry question (“What does the new invoicing rule mean for a small business?”), share a lesson learned, or boil a report down to three ideas. The tone is professional but human: less jargon, more examples.
Lead with the conclusion or the problem, not a company intro. A good opener is a statement your audience recognizes (“Most sales teams lose leads in the handoff from marketing”) followed by 2-3 points and a close that invites comments or points to the full resource.
Short videos, around a minute, are easier to consume in the feed; longer ones suit a webinar recap or report summary. Since many people scroll muted during work hours, burned-in captions are essential.
Use cases for companies and professionals
Turning a company blog post or press release into video (paste the URL). Explaining an industry trend to position an executive as a go-to voice. Walking through a new product or feature. Telling a customer story, with their permission. Running a weekly “3 takeaways this month” series in your niche.
For personal branding, Vaideo helps if you don't want to be on camera every week: alternate videos you film yourself with narrated ones. Keep in mind the voice is an AI voice, not yours; there's no voice cloning, so don't present it as if you were speaking.
Styles like “Documentary”, “Real photo” or “Minimal/Abstract” give a clean, professional look. Add a shared style hint such as “bright office, blue tones” so AI-generated images stay consistent with your brand.
Mistakes that cost you credibility
Publishing unchecked numbers. AI can write a plausible statistic that doesn't exist, and in B2B that kills trust. If the video cites figures, they should come from your report or a source you can link in the post.
Ad-speak: LinkedIn rewards conversation, not slogans. And external links: if you want traffic to your site, many creators put the link in a comment or the post text rather than pulling attention away from the video. Finally, make sure stock images don't show other brands' logos or products.
Ready-to-use prompts
“60-second LinkedIn video: 3 signs your sales team needs a CRM. Professional, friendly tone, no made-up numbers, ending with a question for the comments.”
Explicitly asking for “no made-up numbers” reduces the risk of false data in B2B content.
Use this prompt →“Summarize this report in a 90-second video with the 3 findings most relevant to CFOs: [URL]”
Starting from your own document keeps the facts straight and defines the audience.
Use this prompt →“Explain in 75 seconds what asynchronous work is and how to apply it in a 10-person team, with a practical example of a meeting turned into a document.”
A concrete example makes the video useful and discussable.
Use this prompt →Format
9:16
Length
45-90 s for the feed; up to 10 min (Unlimited) for webinar recaps
Visual style
Documentary, Real photo or Minimal/Abstract
Voice
AI voice in English or Spanish with a professional-tone script
Recommended settings
Step by step
- 1
Paste the article or type the idea
Use the URL of a post, report or press release, or describe the topic, audience and tone.
- 2
Choose format and style
9:16 for the mobile feed or 16:9 if you'll also use it on your site or YouTube; Documentary, Real photo or Minimal/Abstract style.
- 3
Generate the video
Vaideo writes the script, narrates it in English or Spanish, finds images and assembles the captioned video in a few minutes.
- 4
Review facts and images
Check every figure and claim and replace images that don't fit your brand or industry.
- 5
Upload the MP4 to LinkedIn
Download it and post it as native video, with copy that sums up the idea and a question to start the conversation.
Tips that make the difference
- ★Open with the problem or the conclusion, not your logo or intro.
- ★Every figure in the video should link back to a source.
- ★Pair the video with post copy that stands on its own.
- ★End with a specific question to spark comments.
- ★Run a series on a fixed day so your network expects it.
Manual vs Vaideo
| Manual | Vaideo | |
|---|---|---|
| Production | Film, light, edit or hire an agency | A prompt or URL and a few minutes |
| Personal presence | Your face and voice build more rapport | AI voice over images; no avatar or cloning |
| Brand identity | Own templates, logos and fonts | Visual style and style hint; your logo in Vaideo Editor (free) |
| Cost | Internal hours or agency budget | Free €0, packs from €5 (5 videos) or Unlimited €39/month |
Frequently asked questions
What video format is best for LinkedIn?+
LinkedIn supports both vertical and horizontal video. 9:16 takes up more of the phone screen; 16:9 is handier if you'll reuse it on your site or YouTube. Vaideo doesn't produce square 1:1.
How long should a LinkedIn video be?+
For the feed, about a minute is practical, enough for one well-explained idea. Longer videos work better when the topic calls for it, like a webinar recap.
Can I add my company logo?+
Vaideo doesn't add logos or brand templates. You can keep things consistent with a visual style and style hint, or add your logo later as an image in Vaideo Editor (free).
Can I use my own voice?+
No. Vaideo narrates with one natural AI voice per language (English or Spanish) and doesn't offer voice cloning.
Can I post to LinkedIn directly from Vaideo?+
No, you download the MP4 and upload it to LinkedIn or your scheduling tool. Vaideo's direct publishing is YouTube only (Unlimited plan).
Can I use the videos commercially?+
Yes, the videos are yours. Unsplash images allow commercial use; some Wikimedia images may require attribution.
How much does it cost for professional use?+
One-off packs that never expire (5 videos for €5, 15 for €12, 40 for €25): each video up to 5 min in 1080p with no watermark. Unlimited (€39/month): unlimited videos (fair use) up to 10 min, no queue, with direct YouTube upload and AutoPilot. The Free plan (1 video/day, 30 s, 720p with watermark) is for trying it out.
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