What videos work for a lawyer
People don't search for “civil law”; they search for their problem: a dismissal, an inheritance, a fine, a deposit they can't get back. Videos that work start from that specific situation, explain in plain language what usually happens and what to do first, and end by inviting viewers to discuss their case with a professional.
Recommended structure: a hook with the situation (“you've been let go and don't know whether to sign”), two or three general points (deadlines, documents to keep, common mistakes) and a close. Deadlines and first steps add the most value, because that's what the viewer needs to know right now.
Specialise the account: an employment or family law firm that always posts about its area builds more authority than one covering everything. Nobody can guarantee a video will go viral; consistency and clarity do show.
Professional conduct and advertising: the limits
Lawyer advertising is allowed but governed by the conduct rules of each bar and country. As a rule: you can't promise outcomes (“we'll win your case”), disclose client information or matters without consent, or advertise in a misleading way. In the US, state bar rules on lawyer advertising apply. If in doubt, check with your bar association.
The law differs by country and often by state or region, and rules get amended. Always say in the video which jurisdiction it covers, and add in the description that it's general information, not legal advice for a specific case.
The AI writes reasonable explanations, but it can misstate a deadline, mix up jurisdictions or treat a repealed rule as current. Treat it as a draft: a lawyer must review and correct every script before it goes out.
How to produce them with Vaideo
In the prompt, give the situation, jurisdiction, audience and tone (“clear, no jargon, no scaremongering”). Vaideo writes the script, narrates it with a natural AI voice in English or Spanish, finds images and builds the video with zoom, pan and animated captions. The Documentary or Minimal/Abstract styles feel serious; replace any image that could mislead, such as a crest or a courtroom from another country.
Ready-to-use prompts
“I've been fired in the UK: 3 things to know before signing a settlement agreement. General information, clear and calm tone, 60 seconds”
A specific situation, an explicit jurisdiction and first steps: exactly what the viewer is looking for.
Use this prompt →“What happens if someone dies without a will in England and Wales, explained simply with no jargon. 60 seconds”
A widely searched topic where clarity builds trust; double-check the order of inheritance.
Use this prompt →“3 myths about joint custody I hear every week at my practice. Calm tone, no scaremongering, 50 seconds”
Brings in your experience without mentioning specific cases or clients.
Use this prompt →Format
9:16
Length
45-60 s
Visual style
Documentary; Minimal/Abstract as an alternative
Voice
AI voice in English or Spanish; ask for a clear, measured, jargon-free tone
Recommended settings
Step by step
- 1
Pick a common question
Start from a real situation clients often ask about, and set the jurisdiction.
- 2
Write the prompt
Give audience, tone and length (45-60 s); select 9:16 and the language.
- 3
Choose a sober style
Documentary or Minimal/Abstract, with a shared style hint for your brand.
- 4
Legal review
A lawyer checks deadlines, rules and nuance, and any misleading images are replaced.
- 5
Publish
Download the MP4 for Instagram, TikTok or LinkedIn, or upload it to YouTube from Vaideo on the Unlimited plan.
Tips that make the difference
- ★Always say which country or state your explanation applies to.
- ★Start from the viewer's situation, not the name of the statute.
- ★Never promise outcomes or talk about real clients.
- ★Check deadlines and rules in every script: the AI can get them wrong.
- ★State in the description that it's general information, not legal advice.
Manual vs Vaideo
| Manual | Vaideo | |
|---|---|---|
| Filming | Filming yourself at the office, with decent light and sound | No camera: free or AI-generated images |
| Script | You write it from scratch | AI draft reviewed by a lawyer |
| Personal touch | Your face and voice build more personal trust | AI voice; ideal for explainers and volume |
| Time per video | One to several hours | A few minutes plus legal review |
Frequently asked questions
Can lawyers advertise on social media?+
Generally yes, within the conduct rules of their bar and country: no promised outcomes, no client information, no misleading claims. Check your own bar's specific rules.
Is the AI's legal script reliable?+
It's a good draft, but it can get deadlines wrong, mix up jurisdictions or rely on outdated rules. A lawyer should always review it before posting.
Do I have to appear on camera?+
No. Vaideo builds the video with an AI voice and images, without filming you. If you want to mix in videos of yourself, film them yourself and add them in Vaideo Editor (free).
Does it work for LinkedIn?+
Yes, you can download the MP4 and post it on LinkedIn. For longer or desktop-first videos, 16:9 is also available.
What languages are they narrated in?+
English or Spanish, with one natural AI voice per language. There's no accent selection or voice cloning.
Can I use the videos commercially?+
Yes, the videos are yours. Unsplash images are free to use commercially; some Wikimedia images may require attribution.
How much does it cost?+
Free: 1 video a day up to 30 s in 720p, watermarked. One-off packs that never expire (5 videos for €5, 15 for €12, 40 for €25): each video up to 5 min in 1080p, no watermark. Unlimited (€39/month): unlimited videos (fair use), no queue, up to 10 min in 1080p, with direct YouTube upload and AutoPilot. Cancel any time.
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