Where AI video fits in an online store
A store needs two kinds of video. The first shows the actual product: what it looks like, how it fits, how it's used. That takes your own photos or footage: Vaideo's AI doesn't generate it, though you can add that material afterwards in Vaideo Editor (free). The second is content that helps people decide and reaches those who don't know you yet: buying guides, care tips, material comparisons, trends or facts about your category. That's where Vaideo saves the most time.
For example, a bedding store could post "Percale or sateen: what's the difference", a coffee shop "Why your coffee tastes bitter" and an outdoor-gear store "How to size hiking boots". These videos are useful on their own and work with illustrative images.
Being transparent about images and claims
Vaideo's images come from Unsplash and Wikimedia or are AI-generated, and you can replace any scene's image. They aren't your products: don't use them as if they were, in ads or in posts. A customer who receives something different from what they saw returns it and tells people.
In the script, avoid claims you can't prove ("the toughest on the market"), non-existent discounts or fake urgency. TikTok's, Meta's and Google's ad policies ban misleading content, and consumer law protects online shoppers.
How to test messages consistently
Pick three or four problems customers often ask about (sizing, care, compatibility, which to choose) and make one video for each with different hooks. Post them organically and see which holds attention and which sparks questions; that's the message worth a video with your real product or a campaign.
No tool guarantees sales, virality or lower acquisition costs. What Vaideo gives you is room to test more ideas: on the Unlimited plan, up to 15 1080p videos a day (fair use) without a watermark and up to 10 minutes long for in-depth YouTube guides; one-off packs give you videos up to 5 minutes from €5.
Ready-to-use prompts
“Percale vs sateen: how these sheet weaves differ, who each suits and how to care for them. 45 seconds, practical tone”
A category guide answering a real pre-purchase question.
Use this prompt →“4 reasons your home coffee tastes bitter and how to fix them, in 50 seconds. Open with: "It's not your coffee maker's fault"”
Useful content that draws your audience without showing your product.
Use this prompt →“How to measure your foot to get hiking-boot sizing right, in 6 steps, 60 seconds”
Tackles sizing doubts, a common reason for returns.
Use this prompt →Format
9:16
Length
30-60 s; 3-8 min guides in 16:9 (Unlimited)
Visual style
Real photo; Minimal/Abstract to explain concepts
Voice
AI voice in English or Spanish for your market
Recommended settings
Step by step
- 1
Collect your customers' questions
Go through emails, reviews and chats: every frequent question is a video.
- 2
Write the prompt
Topic, audience, hook and length; no claims you can't back up.
- 3
Choose format and style
9:16 for social or 16:9 for YouTube guides; Real photo style with a style hint that matches your brand.
- 4
Review and swap images
Replace any image that could be mistaken for your product and check the facts.
- 5
Publish and measure
Download the MP4 or upload to YouTube (Unlimited) and compare retention and questions across videos.
Tips that make the difference
- ★Turn every frequent customer question into a video.
- ★Use Vaideo for category content and your own photos or videos for the product.
- ★Don't present stock or AI images as your product.
- ★Avoid superlatives and fake urgency in the script.
- ★If you sell abroad, generate the version in the other language too.
Manual vs Vaideo
| Manual | Vaideo | |
|---|---|---|
| Shows the real product | Yes, with your own photos or footage | Not via the AI; yes by adding your photos in Vaideo Editor |
| Educational content | Script, voiceover and edit per video | A few minutes per video with voice and captions |
| Message variants | Each variant is another edit | One prompt per variant |
| Formats | Any | 9:16 and 16:9 (no 1:1) |
Frequently asked questions
Can I upload my product photos?+
No. Vaideo uses free-library or AI-generated images, which you can replace scene by scene. They aren't your products and shouldn't be presented as such.
What ecommerce videos can I make with Vaideo?+
Buying guides, care tips, material comparisons, trivia and answers to common questions in your category: content that helps people decide without showing a specific product.
Can I use them as ads?+
You can use them commercially, but in product ads illustrative images can be misleading. They fit content or category campaigns better, following each network's policies.
Will they lower my acquisition cost?+
That can't be guaranteed. Results depend on the product, offer, targeting and store. Vaideo reduces the time and cost of producing content.
Is there a square format for the feed?+
No. Vaideo makes 9:16 (Reels, TikTok, Shorts) and 16:9 (YouTube).
Can I use the images commercially?+
The videos are yours. Unsplash images are free to use, including commercially; some Wikimedia images may require attribution.
How much does it cost?+
Free: 1 video a day up to 30 s in 720p, watermarked. One-off packs that never expire (5 videos for €5, 15 for €12, 40 for €25): each video up to 5 min in 1080p with no watermark. Unlimited (€39/month): unlimited videos (fair use) up to 10 min in 1080p, no queue, with direct YouTube upload and AutoPilot. Cancel any time.
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